New England Patriots Football Schedule, News, Tickets, Scores, Players, Blogs, Videos, Links and More
More Fan Site Teams:

NFL Would Boost TV Ratings, Ad Revenue If US Ban On Sports Betting Lifted, New Report Says

NFL Would Boost TV Ratings, Ad Revenue If US Ban On Sports Betting Lifted, New Report Says
Published On: Tue, Feb 14
Jan 27, 2017; Kissimmee, FL, USA; Sky Sports broadcaster Neil Reynolds (left) interviews NFC cornerback Richard Sherman of the Seattle Seahawks (25) during practice for the 2017 Pro Bowl at ESPN Wide World of Sports Complex. Mandatory Credit: Kirby Lee-USA TODAY Sports

MoffettNathanson Research released a report called NFL Season Recap " Its All Over But the Crying (paywall), looking back at 2016-17.

Part of the analysis focused on sports betting, and opportunities missed by the NFL to generate more interest and revenue. The NFL has generally tried to distance itself from the possibility of legal sports betting.

Commissioner Roger Goodell routinely says his league is opposed to it. Thats in the face of the fact that Americans wager billions of dollars illegally every year on NFL games. Federal law prohibits single-game wagering outside of Nevada.

Heres the top-level analysis from the reports section on sports betting:

One potential change in the direction of viewership and ad dollars would be an evolution in the NFLs view of legalized national sports gambling.

Up to this point, the NFL has been reluctant to embrace [NBA Commissioner Adam] Silvers point of view. Perhaps that would change if broader business decisions " and the health of the NFLs TV partners " were taken more into account.

This report from the leading media analyst on Wall Street shows TV partners why legalizing sports betting would boost viewership and grow advertising revenue, said Sara Slane, the American Gaming Associations senior vice president of public affairs, in a release highlighting the sports betting component of the report. We invite broadcasters and advertisers to join our growing coalition to advocate for Congress to lift the failing federal ban on sports betting.

The nitty-gritty on sports betting and engagement

Here are some of the numbers from the report, per the report:

If the US were to legalize sports betting, roughly 10 percent of non-bettors would be likely to bet on sports, which would raise the overall time spent by viewers watching NFL games.

Read the complete news article here...


More Featured News

NFL could reportedly force players to stay in locker room during anthem in 2018
Published On: Thu, Jan 18
Forcing players to stand for the national anthem has never really been an option for the NFL, but the league could still explore other means of preventing protests prior to the 2018 season.Accordin...
Jags Coach Doug Marrone Has Jokes About Tom Bradys Injured Right Hand
Published On: Thu, Jan 18
Heres what we know: Tom Brady has a right hand injury. Heres what we dont know: whether the injury will affect the New England Patriots quarterback at all in the AFC Championship game against the J...
How Trey Flowers Became One Of Patriots Most Respected Players At Age 24
Published On: Thu, Jan 18
Each week, the Patriots video production team releases a Sights & Sounds feature, offering a micd-up look at New England players and coaches before, during and after the teams most recent game. The...
Patriots praise oft-criticized Blake Bortles, call Jags QB a winner
Published On: Thu, Jan 18
Blake Bortles has had his fair share of outspoken critics, and oftentimes, deservedly so. The Jacksonville Jaguars quarterback has experienced far more valleys than peaks in his NFL career. That sa...
Brian Hoyer: If I dont play, then thats good for our team
Published On: Thu, Jan 18
Brian Hoyer was the most popular player in the Patriots interview period Thursday. With starting quarterback Tom Brady injured, not practicing and again postponing his media session, Hoyer became t...
Bill Belichick reportedly gave Doug Marrone a 'glowing recommendation' to Jaguars
Published On: Wed, Jan 17
When the Bills hired Doug Marrone as their new head coach almost exactly a year ago, a tepid reaction from nearly the entire NFL community followed. Marrone certainly wasn't the sexiest choice for ...
Will Patriots Activate Malcolm Mitchell By Wednesdays Deadline?
Published On: Wed, Jan 17
New England Patriots wide receiver Malcolm Mitchell returned to the practice field 21 days ago. That means he must be activated off injured reserve by Wednesday at 4 p.m. to play this postseason. I...
Patriots Dont Activate WR Malcolm Mitchell From IR, Despite Designation To Return
Published On: Wed, Jan 17
Ian Rapoport reports that the Patriots are not activating WR Malcolm Mitchell from the injured reserve, which means hell remain on the list for the remainder of the seasonNew England designated Mit...
Topic of Tom Brady retiring a 'daily conversation' at his home
Published On: Wed, Jan 17
Tom Brady gets asked about how much time he has left in the NFL on a pretty regular basis by the media, but apparently that conversation goes even beyond the pressers at Gillette Stadium and at muc...
Patriots place Jonathan Jones on IR, sign Bernard Reedy
Published On: Wed, Jan 17
The Patriots made a change to their 53-man roster on Wednesday.Cornerback Jonathan Jones has been placed on injured reserve after suffering an injury in last Saturdays victory over the Titans. Wide...
Jerseys Hats Shirts Sweatshirts

Name Pos
Julian Edelman WR
Rob Gronkowski TE
Tom Brady QB
Stephen Gostkowski PK
James Harrison LB
Martellus Bennett TE
Devin McCourty S
Brian Hoyer QB
David Harris LB
Alan Branch DE
See All Players